New York, NY February 10, 2013 — New York based pop/rock singer Fahad Ahmad is excited to announce the release of his new single, “Samjhana” for Valentine’s Day. The song is about love in all its forms; love of divine (Ishq-e-Haqiqi), and love of another (Ishq-e-Majazi).
Samjhana’s video, directed by renowned Pakistani director Sohail Javaid, focuses on Ishq-e-Majazi (love of another). It’s a story of two people who have frequent run-ins with one another and undoubtedly develop a mutual attraction, with New York City as the backdrop. In essence, the story is about reflection of chances and what could have been.
The video features Neelu Sodhi, a Bollywood actor, who recently made her silver screen debut in Sri Devi’s come back film, “English Vinglish.” The video also features Rajiv Sharma, a New York based actor.
The Video has additional contributions by Vishesh Sharma, Dante and others. On the audio side, co-producer and co-composer Samrat Chakrabarti, and sound engineer John Clark played a major role.
About Fahad Ahmed:
Fahad is a New York based singer, songwriter, and composer. Morphing infectious western pop/rock with impassioned lyrics, he leaves his audiences revved and uplifted. Having developed a keen interest in music at an early age, Fahad was greatly influenced by both eastern and western genres of music. The media has been quick to recognize Fahad’s easy on the ear voice and unique sound, with appearances on ABC’s High School Musical Reality Show, AVS, the cover of Rivaaj Magazine, and a feature story in Anokhi
Magazine. Fahad’s debut single, “Tere Bina” generated over 100,000 downloads and its video played on AVS, MTV Pakistan, AAG, Play TV, MTV India, and the Musik channels. Fahad’s English single “Love Save Us Now” claimed over 200,000 downloads and video views. Fahad also composed the score for 7.6, a short documentary film about the catastrophic 2005 earthquake in Pakistan. 7.6 won Best Short Film at the 2006 South Asian Film Festival and was screened at the renowned 2007 Cannes Film Festival.
Artist: Fahad Ahmad
Song: Samjhana
Director: Sohail Javed
Assistant Director: Vishesh Sharma
DP: Dante
Editor: Adnan Ali Khan
Website: www.FahadAhmad.com
Video Credits
Female Lead Actor: Neelu Sodhi
Male Lead Actor: Rajiv Sharma
Make Up: Serena Falsani
PA: Vishwa Subick
PA: Muddy
Audio Credits
Vocals/Guitars/Co-Producer/Co-Composer: Fahad Ahmad
Co-Producer/Co-Composer/Backing Vocals/Keyboards: Samrat Chakrabarti
Lyrics: Ovais Suhail/Fahad Ahmad
Bass: Conrad Payne
Drums: Rubin Ben
Recording/Mixing/Additional Guitars: John Clark
Mastering: Cass Anawaty
Produced by FA Music Entertainment, Inc
Watch music video below:
Or take a listen to the song below:
