‘Dekh Magar Pyaar Say’ to hit cinemas in August this year

Humaima Mallick is all set to make her second Pakistani film “Dekh Magar Pyaar Say” (DMPS) alongside upcoming actor Sikander Rizvi, the grandson of the legendary Madam Noor Jehan and brother of Bollywood actress Sonya Jehan. Both Humaima Mallick and Sikander Rizvi will be portraying the motion picture’s main protagonists, whose journey of love is humorously chartered through the romantic city of Lahore.

Headed by one of the leading advertising filmmaker Asad-ul-Haq and prominent marketer Ali Murtaza, Pakistan’s leading motion-picture house Shiny Toy Guns (STG) has revealed the cast and crew for their debut cinematic venture, “Dekh Magar Pyaar Say.”

Set and produced entirely in Lahore, DMPS will be a romantic-comedy, a genre which has not been recently explored by Pakistani auteurs, where STG aims to showcase the beautiful culture and history of the heart of Pakistan, Lahore.

Speaking about the project, Director Asad-ul-Haq of STG said, “‘Dekh Magar Pyaar Say’ is based in the cultural capital of Pakistan and will be featuring a spanking brand new outlook on the traditional romantic movie, one that is filled with twists, turns, surprises and everything in between, all the while debunking established clichés associated with the romance genre.” Director Asad-ul-Haq further added, “I envisioned an avant-garde look & a strong, imaginative storyline for my brain-child, ‘Dekh Magar Pyaar Say’ anchored in an uber-stylised contemporary hyper reality & I thought, what could be the best way to go about it? The answer was instant. You gather your usual suspects to make it happen!”

“I always love working with specialists like Asad who I feel are not only share my artistic point of view but have also exhibited a constant desire for creativity. I believe that the essence of a good movie is attention to detail which I have observed being actively practiced in this project. It also excites me to learn that this is the first time in Pakistan that a design house [HSY] has been engaged as the “creative director” for a movie, a trend we believe will hopefully bring back the glory days of our movie industry” said Hassan Sheheryar Yasin.