Hair problems are in every country and Pakistan certainly does not fall short from it. That is about to change as the famed house of French hair dressing L’Oréal Professionnel has guaranteed that their new product is the solution for every major hair problem known to man. The company has proudly claimed that it is not just another hair care product. In fact, it is a hair care technology which is unique in the sense that it is the first ever fiber filling hair treatment.
The so-called a hair care technology is called ‘Fiberceutic’ and its launching ceremony was met with quite a positive response. Apart from several fashionists and high profile socialites from Karachi, the ceremony consisted of many big names from the Pakistani fashion industry. Lotus PR was responsible for launching ceremony’s media and PR.
Among the enthusiastic attendees, there were Mehar Najeeb, Huma Tahir, Mona J, Peng Qureshi but most importantly Saba Ansari from Sabs Salon and fashion designer Aeisha Varsi. As L’Oréal Professionnel has proudly claimed that it is the solution for every major hair problems due to its technological approach, several people cautious about their hair or victims of hair fall attended the launching ceremony. The ceremony was an utter success and only time can tell whether the same can be said for Fiberceutic.
