Why do musicians release song on Websites first and then on TV Channels?
By Danish Mughal
danish@pakium.pk
I have been asked an amazing question from an upcoming artist “Why do musicians release their song first on websites & then on TV Channels ? ”
Well, as being an Administrator of a Music Sharing Website I think there are certain factors due to which musicians prefer to release their song via websites , some of them are as follows:
- Instant Release
- Instant Feedback
- More Popular Among Youth
- In Availability of Video
- Red- Tapism
- Free Promotion
1. Instant Release
The very first reason to release music on Websites is “Instant Release” . Normally, it doesn’t take more than 1-2 days to release a song on websites. Sometimes, a song released within an hour of its submission(only where pro-active team members like us are working : p).
On the other hand, TV Channels take some time airing a particular video & they can’t release a single song without its video.
2. Instant Feedback
By releasing the music on websites first, Musicians get immediate feedback from their target audience which is not available in mass communication. If the feedback comes positive then they move to the next level and make a video for it and go ahead with their work & vice versa. Feedback helps musician to observe the taste of the audience and also motivates as well as help to learn more their mistakes. Indeed, it is the most important factor which force musicians to release their songs online.
3. Popular among Youth:
Internet has become an important part of the life of the younger generation. In a recent survey the results showed
“77% of the young generation spend time on the Internet and 23% on TV”
Similar scene in Pakistan is developing these days. Today, most of the young people who has Internet access, spend more time online than watching TV. Thus, It is clear from the survey as well that Websites are more popular among Youth than TV Channels.
4. In-availability of Video:
A single track can’t be on-aired on tv channels until the musician is ready with its video.So, here internet again fills the gap and give musicians a chance to throw their singles online and get benefits from “Instant Release” & “Instant Feedback” factor, even if they don’t have a video of the song.
5. Red-Tapism
Airing a music video on TV Channels is more lengthy & tiring process than submitting & releasing your video on websites.
6. FREE PROMOTION
Ultimate benefit is, Music Websites give musicians a free chance to submit, release & promote their songs & not a single penny is charged from them in many cases. It has also been observed that Musicians happily spend Rs. 40,000 on a song recording but do not spend Rs. 4000 on its effective promotion.
After reading all these factors, now you may have the idea that Why Musicians release their music first on Internet & then on TV Channels. So, I close this topic by saying that there should be no doubt that
Internet & Websites are the future of Music
