Shoaib Mansoor’s 2nd full length feature film “BOL” has broken all the previous records of Business at the box Office, Pakistan. The Pakistani Film made 22 Million rupees in just first 6 days of its release.
BOL – starring Humaima Malik, Manzar Sehbai, Atif Aslam, Mahira Khan and Iman Ali – was released all over Pakistan on 24th June 2011. And supported by the movie promotions by the biggest media group of Pakistan and the charisma of Super Star Atif Aslam, BOL managed to gather general masses of Pakistan who had forgotten to watch movies in Cinemas.
According to the latest news reports, the movie BOL did a business of Rs. 2,20,38,000 in first 6 days of its release. Before this record, only Shah Rukh Khan’s “My Name is Khan” had set a record at Box Office, by earning almost Rs. 2,16,58,000 (PKR 21.658 M) in a week.
It is also being estimated that at the end of the first week, BOL will make the record business of 25 Million, from just Pakistani Cinemas. It is also worth mentioning that the movie is yet to be released in India and worldwide by Eros Entertainment, which can definitely make it even more bigger and profitable for the producers.
Talking about the reviews, we have been getting mixed opinions about the movie, as some critics are appreciating the effort, while others do not find the movie ‘easy to digest’.
Whatever the case may be, it is definitely a drop of water on the dry land. The need of the time is, we focus on producing more qualitative movies and also keep in mind ‘the entertainment factor’ in our movies. The nation is seriously tired of sensationalism, negative news and violent behaviors. There is a dire need of producing more entertainment movies to keep our humor, art and cinemas alive.
This post is written by Danish Mughal, the founder of PakiUM dot com, whom you can also follow on Twitter or write to him on danish [at] pakium dot com
