Day 3 Designers Showcases at PFDC Sunsilk Fashion Week April 2014


Designer Showcases – Act 1

Fahad Hussayn Collection at PDFC Sunsilk Fashion Week April 2014

PFDC Sunsilk Fashion Week 2014’s Prèt Show on Day-3 was opened by designer Fahad Hussayn who showcased a collection titled ‘Kaala Pani’. The collection drew inspiration from the way of life lived and its influence on a person, which almost always results in one developing an alter ego or a split personality. Depicting life’s true essence in Fahad Hussayn’s quintessential style; beauty, romanticism and glamor were interwoven with pain, catastrophe and suffocation in a unique runway collection. Majorly based in different shades of black, ‘Kaala Pani’ featured elements of leather and patent surfaces mixed with water gradation going into colors with Fahad’s signature clean, constructed silhouettes, draping and chain embroidery. Acclaimed model Zara Peerzada walked the ramp as the designer’s showstopper.


Republic by Omar Farooq at PDFC Sunsilk Fashion Week 2014



Following Fahad Hussayn, menswear designer label Republic by Omar Farooq showcased a collection titled ‘Back to the Roots’. For this exclusive menswear collection, designer Omar Farooq had taken inspiration from the label’s debut PSFW collection and had incorporated prints featuring the botanical palm, camouflage and raw minerals which were manifested in the collection’s accessories. The collection was based in luxe fabrics including cotton, linen, tropical wool and other blends of wool in a dynamic colour palette featuring pastels, bold plaids, bold prints, houndstooth and windowpane. The collection featured tailored jackets and trousers with cuffed hems that were representative of the Great Gatsby with subtle variations that shifted from a vintage to a more modern aesthetic.


Body Focus Museum at PSFW

The final designer showcase of Act 1 was by Body Focus Museum who presented their Spring/Summer 2014 collection titled ‘Sartorial Philology and Deconstruction’. For this collection, designer Iman Ahmed sought inspiration from the phrase “seeking perfection in imperfection” and had incorporated multicultural-influences while keeping the overall mood quintessentially contemporary. With a decayed colour palette, Body Focus Museum had used their signature pure natural silks and cottons for this collection, intricately hand printed, finely-cut and layered to render it casually chic.


Act 2


MARIA.B. Collection at PSFW2014

The first show of Act 2 was presented by acclaimed designer brand MARIA.B. who showcased a collection of luxury/pret wear titled ‘Ladakh Connection’ at PFDC Sunsilk Fashion Week 2014. Inspired by the designer’s search for her own identity and ancestral Kashmiri roots, the collection was based in a range of pure karandi, silk organzas, silk chiffons and digital prints, with a unique colour palette that drew equally from Kashmir’s natural beauty and aristocratic heritage as it did from its ravages of war. The collection reflected a modern take on the rich Kashmiri tribal culture with an emphasis on interpreting vintage Kashmiri craft and silhouettes into a modern, wearable collection.


Nida Azwer

Following MARIA.B.’s presentation was acclaimed couturier Nida Azwer who showcased a new collection titled ‘The Urban Jungle Collection’. For this collection, the designer drew inspiration from the majestic Jungle where exotic animals and birds could be found along with indigenous forest flowers and foliage; interpreting these inspirations specifically within a contemporary context. In creating ‘The Urban Jungle Collection’, Nida Azwer Atelier had worked across fabrics such as cotton nets, silks, chiffons and organzas in a dynamic colour palette featuring white, greys, shades of pink and mint green. The collection featured digital embroidery, hand embroidery, embossing, cutwork and screen printing with ensembles in western cuts infused with classic silhouettes.


Karma Pink

Day-3’s finale was presented by designer label Karma Pink who presented their Spring/Summer 2014 collection titled ‘Karma ki Rajasthani Kahani’. The collection derived its inspiration from the soul, spirit and sensuality of the Rajasthan. With vibrant intense color juxtaposed with contemporary silhouettes capturing the essence of luxuriant Rajasthani style, the collection was based on Jewel chunri, signature screen print, old world gota, embroidered phulkari and glittery sequin embellished by mirrors forming lush roses, grand peacocks, wicked parrots and majestic howdah clad elephants. With this collection, Karma Pink celebrated a return to one’s roots with ethnic glamour and trademark collectable separates with an aim of encouraging women to embrace the desi drama queen in them.

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