If you are one of those music slaves who spend their entire time sitting in front of that magic box watching incredible talent of singing and dancing, then you must be aware of the Colors’ and Sahara One’s show, Sur-Kshetra. But what may be not aware of is their fierce campaign across 29 plus Hindi Speaking Markets.
The head of Color channel’s marketing, Rajesh Iyer has stated, “The key objective for Sur-Kshetra was to create a blockbuster launch pad for a cross border singing show since the format offered the viewers to experience and look at rich untapped talent across the borders. With Sur-Kshetra, our endeavor was also to build and augment a new segment i.e. the 7:30PM time slot besides use the power-packed talent of the jury and captains to attract audiences.”
Initializing with the advertisement of the current Salman Khan’s hit film ‘Ek Tha Tiger’ that amazingly reached 100 crore despite the ban in Pakistan. Aiming radio and sports, the campaign is indeed a possible sign of the things to come in media in the near future. Sur-Kshetra’s campaign is expected to last for 15 days. The channel has targeted print media in 40 plus cities with 100 plus ads and reached out to fans online with Sur-Kshetra themed homepages in more than 35000 terminals in cyber cafes across HSM.
