Shoaib Mansoor’s BOL, after its successful and record breaking release in Pakistani Cinemas, is all set to release in India and World Wide on 31st August 2011, most probably on the occasion of EID.
The full-length Pakistani Urdu feature film will be released in India by Eros International, in association with GEO FILMS and Shoman Productions. Bol which has been released in Pakistan on 24th June, has already made a record of earning over Rs. 25 Million in the first week of its release. Before BOL, Shah Rukh Khan’s ‘My Name is Khan’ had the record of earning around Rs. 22 Million in the first week of its release in Pakistan.
Those who are closely attached with Pakistan’s film industry business are expecting a huge revenue coming from its release in India and other countries.
“Such is the confidence in the film that over 200 prints will be distributed in India”, said Zoraiz Lashari to an Indian Daily who is the chairman of the Pakistan Film Exhibitors’ Association.
Lashari further revealed:
“The Eros group has bought Bol’s rights for Rs 5 crore. It plans to release the film shortly in India. We believe the film has the ingredients, like a strong script and good performances, to do well in India.”
As the movie also starring the super star of Sub-continent, Atif Aslam, its demand has been increased wildly. Indian fans and supporters who were badly waiting for its release in India, are now somewhat disappointed with this much late release in India. Eventually, the demand for pirated rips and torrent files have increased rapidly.
Same is the condition with those Pakistanis living abroad, they are asking and ordering for the movie’s DVD on various different online platforms. However, the movie is only and exclusively available in Pakistani Cinemas.
With all this happening, we now believe Pakistani Films have its own market and they can also hit the audience worldwide if only they are made with proper care & by utilizing all the modern day facilities and traditional reality based stories.
This post is written by Danish Mughal, the founder of PakiUM dot com, whom you can also follow on Twitter or write to him on danish [at] pakium dot com