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• Pakistani Media
• Celebrities

Anoushey Ashraf not a VJ anymore, joins Fashion Business

April 8, 2011

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Yeah, that’s it. You’ve heard it. Anoushey – the first female video-jockey of Pakistan and probably a Youth Icon – has called her days of being a VJ off, moving to a different field from the entertainment industry to the fashion business.

“Friendly, loud, hyper, impatient and a very loving person” as Anoushey, likes to call herself, will not be seen as a VJ anymore as she leaps forward to open up a clothing brand in Karachi named Seven Block – unique name, eh?

It is her family business, partnered with two of her sisters; Natasha Qizilbash and Alizeh Ashraf. Seven Block started on April 7^th and it’s holding an exhibition currently of their spring/summer western collection for 2011. The pricing of the tops are in-between Rs 1,000 to Rs 4,000 and the exhibition is going to last till Sunday, April 10^th.

Besides Anoushey, VJ Ayesha Omar and model Hira Tareen are the brand ambassadors of the label.

Inputs & Photo Courtesy : NEFER SEHGAL / Express Tribune

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