I have been writing about how effectively Pepsi Pakistan is exploring different mediums to promote one of their recent campaigns, #ExcitingAbhi on social media. They started with blogs and Facebook, then took Instagram by storm to make an exciting food table and just recently, it excited hundreds of thousand tweeps by trending at the top on Twitter.
The soft drink brand took on board Shahzaib Hussain, one of the well known graphics designers on social media in Pakistan, for making tweeps food look more exciting. They shared their food pictures by using Pepsi Pakistan official Twitter handle, and with in very limited time, Pepsi, with the help of Shahzaib Hussain graphics and doodles, made their food #ExcitingAbhi.
Your lucky Pizza just met Pepsi to become #ExcitingAbhi 😀 @GlitterSmitter5 pic.twitter.com/YcLS62WOJX
— Pepsi Pakistan (@pepsipakistan) November 12, 2015
As always, this activity too received good interaction, this time from tweeps and it was of no surprise that it received around 23 million impressions. And if anyone of you has still missed it, take a look at below links to understand how exciting it was;