13th LUX Style Awards 2014 Winners Celebrations Successfully Held in Karachi

December 5, 2014

13^th LUX Style Awards 2014 Rolls Out Glamorous Red Carpet to Celebrate Winners of 2013

Zinda Bhaag wins big at 13^th LUX Style Awards

Nabila, Khaadi, Rizwan ul-Haq, Sania Maskatiya Dominate Fashion Categories; Nabila and Nauman Ejaz Take Home Their 8^th LSA Statue

[KARACHI – PR] The LUX Style Awards 2013 were announced at an elegant reception for winners at the Movenpick Ballroom in Karachi on Thursday Dec 04, 2014.

Winners in 27 categories were from the disciplines of Fashion, Film, TV and Music for the 13^th edition of the prestigious Lux Style Awards, dubbed the luxies by fans and media in Pakistan.

“In the absence of any institution to record the achievement of Pakistan’s Entertainment and Fashion industry, LUX Style Awards was established to do just that 13 years ago. LUX gave Pakistan a platform to appreciate and award talent across the genres of Film, Music Fashion and TV. We believe in our local talent and artists and are committed to celebrating and appreciating them year on year. We congratulate all our winners from the 13th Lux Style Awards celebration and we hope to see greater participation in 2015,” says Azka Waqar, Brand Manager for LUX.

Zinda Bhaag, the first Pakistani film that’s up for an Oscar nomination, took home important awards for Best Film, Director and Actor. The voting for the Film categories was by a high profile film jury that deliberated for a long time over the clutch of films that were under consideration this year.

It was a first time venture for directors Meenu Gaur and Farjad Nabi.”Working everyday on Zinda Bhaag was full of fun anyways and now to get these awards for it is like some serious icing on the cake!”

Producer Mazhar Zaidi was equally elated. “It’s wonderful to get these awards for a team that was almost all on their first film and that too against such established stars and blockbuster films.”

The eight Television categories were evenly distributed across all channels. Sanam Saeed as Best Actress and Fawad Khan as Best Actor won for Hum TV’s Zindagi Gulzar Hai while Best serial in the Satellite segment went to A&B Productions Daagh on ARY Digital.

“I’m grateful that the work that I did two years ago, [Zindagi Gulzar Hai] is still being acknowledged,” said Best Actress Sanam Saeed.

In the Terrestrial segment ATV Producer Mairajuddin and Ahsan Khan’s Mar Jaen Hum Toh Kya won Best Serial. For Nauman Ejaz (Dil Awaiz) it was his 8^th LSA win as Best Actor. Apart from Best Writer and Best Director, which were Jury Awards, the rest were Viewer’s Choice voting results.

The Music Categories threw up new faces and the five categories included a best original soundtrack category for Film and TV effort that was picked up by Humayun Saeed and Shahzad Nasib’s Main Hoon Shahid Afridi. Rahat Fateh Ali Khan’s Malaal picked up Song of The Year but the artist was performing in Oslo for the Nobel Award Ceremony and could not attend.

The Fashion Awards went to industry stalwarts who consistently produce good work. Cybil Chowdhry won Best Model for the 2^nd time running. It was Abbas Jafri‘s second LSA win (2012 and now 2014) as Best Male Model. For Shamoon Sultan who first won for Khaadi in the inaugural LUX Style Awards in 2002 this was his 10^th LSA award. Over the years as he’s won for Best Menswear, Best Retail, Khaadi Khaas and now Best High Street Brand.

It’s a first time win for classic menswear designer Ahmed Bhaam. Best Emerging Talent went to the red hot model favorite Amna Babar who was the leading face of multiple campaigns last year.

Nabila, Rizwan ul Haq, Iman Ahmed of Body Focus and Sania Maskatiya are all previous winners and industry stalwarts who set the standards for others to follow.

Nabila, who won her 8th Luxie this year, said, “Winning is only half the fun. I enjoy the process of raising the bar.”

Winners, members of the jury and media attended the exclusive reception. The LUX Style Awards are the epitome of recognition in Pakistan’s vibrant fashion and entertainment genres. The red carpet was buzzing as winners, dressed up in their gala best, congratulated each other and media crowded around to capture every byte.

The LUX Style Awards for excellence in Entertainment and Fashion are held annually to celebrate the burgeoning cultural landscape in Pakistan.